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Gant Introduces The Gant House in London

American sportswear brand Gant is bringing its Fall/Winter 2025 campaign to life with an exclusive takeover of Mayfair’s acclaimed restaurant, Mister Nice. This immersive collaboration transforms the space into The Gant House – a refined clubhouse inspired by the American East Coast and the brand’s iconic preppy heritage.

Upon entering the clubhouse, guests will be welcomed in The Dining Room, an elegant yet convivial space where the spirit of East Coast hospitality is brought to life. Throughout the month-long take-over, Mister Nice will serve a specially curated menu where American classics are given a French twist, presented on custommade tableware inspired by Gant’s collegiate roots. An array of fun details and specially made merchandise, from matchbooks to coasters, will also be available, nodding to the timeless ease of the brand’s Ivy League heritage.
 
Adjacent to the dining space, The Lounge will set a different mood, offering an oak-paneled bar with low lighting, a curated wine selection, tabletop games and
a retro soundtrack setting the tone.

The Gant House will also host Friday night events, with a rotating program of music and art, offering guests a new way to experience the brand’s heritage in a contemporary setting.
 
Extending the experience beyond dining, Gant will also unveil an exclusive pop-up at 20 Davies Street, featuring a curated selection of Fall/Winter 2025 pieces – including signature shirting, tailored blazers, elevated knits, outerwear, footwear, and accessories – embodying the brand’s refined yet effortless style.

”We wanted to create more than a campaign showcase – we set out to build an immersive experience that captures the spirit of Gant,” says Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant. ”By bringing together dining, culture and style under one roof, and extending the experience with our Davies Street pop-up, we’re offering our community new ways to connect with the brand’s heritage while discovering its modern expression.”
 
The Gant House will open its doors on Thursday, 18th September 2025 during London Fashion Week, with an exclusive housewarming party attended by friends of the brand.

The brand takeover at Mister Nice and the Davies Street pop-up will be open to the public from 19th September to 15th October.