Beyond Lifestyle

Beyond Lifestyle We nurture brands
that embody more
than a lifestyle.

Our aim is to develop inspiring brands, each animated by a collective of passionate people moving forward to redefine products & experiences to make them more unique and groundbreaking.

ENABLING BRANDS TO REACH THEIR FULL POTENTIAL

MF Brands has always been a family-owned enterprise. We value our independence because it allows us to envision our brands in the long run and give them the resources to move forward boldly, inspired by the long-lasting ambition of the Group to help them flourish and reinvent themselves.

CULTIVATING BOLDNESS THAT MAKES UNIQUENESS

MF Brands selects and nurtures brands that sustain a long-lasting relation with consumers through products and experiences. Our brands mark consumers by weaving stories, experiences, and building icons to create a stronger emotional connection with consumers around the world.

A COLLECTIVE MOMENTUM TO PUSH FORWARD

At MF Brands, we are stronger together. Our teams and brands share a wealth of expertise and savoir-faire that moves us forward, preventing us from standing still. Our shared values and commitments create a team spirit that enables us to create fertile synergies and challenge the status quo.

REDEFINING BOUNDARIES

REDEFINING BOUNDARIES Beyond a lifestyle, beyond a price-tag, beyond a product or an experience, our brands break molds and infuse an avant-garde perspective.

Whether by embodying Ivy League’s progressive mindset for Gant, by redefining notions of male & female wardrobes for The Kooples, by bringing nature back in the city for Aigle, by providing  products masterfully adapted to all players’ game levels for Tecnifibre, or by connecting cultures beyond style for Lacoste, our brands have all challenged their category’s boundaries to allow more freedom.

Discover our brands

FREE OUR COLLECTIVE ENERGY AND SAVOIR-FAIRE

FREE OUR COLLECTIVE ENERGY AND SAVOIR-FAIRE We create the conditions for all of our talents to follow their path

Personalities rather than profiles

We refuse to define only one kind of ideal profile. We recruit a wide range of profiles, focusing on personalities with a wealth of experience or with the potential to build one.

Advocating diversity

 

We look for promising profiles from all horizons. We recruit people from various backgrounds to help them find their path, develop their career and grow through our expertise.

Rising above expectations

 

We empower our talents to move beyond what they think they can do & beyond what is expected of them. We help them reach their potential through training, hands-on management & worldwide mobility across the Group.

To build a daringly powerful collective of people you need to understand what matters most to each single individual
GAELLE PETIT PERRIN CHIEF HUMAN RESOURCES OFFICER

OUR VALUES

OUR VALUES From respect
with dedication
to empowerment

#01

RESPECT

Respect begins with a humble state-of-mind. Our aim is to foster our brands’ savoir-faire and icons as a token of respect towards their rich heritage. But respect is also about taking nothing for granted & questioning standards.

Respect is at the heart of how we treat people, no matter their origin, identity, or rank. It is a value shared by all of our people that guides them in their daily life at MF Brands and beyond.

#02

DEDICATION

Dedication means putting our energy at the service of our brands, always challenging the status quo and working towards better solutions and innovations.

Dedication is the shared state-of-mind that drives our people on a daily basis, working to nurture our brands with heart and motivation. It’s also our dedication as a Group and as brands to care for our people and to make them grow throughout their career.

#03

EMPOWERMENT

Empowerment is the way we work with our brands, encouraging them to constantly reinvent themselves as autonomously as they can.

Empowerment means encouraging everyone to show initiative, and to give autonomy within the right framework. It’s a state of mind shared by our people who strive to empower themselves and their colleagues to go every day further as a team.

logo-soloCreated with Sketch. logo