LIFESTYLE NOT LABELS
LIFESTYLE NOT LABELS Beyond labels, our brands disrupt the status quo
Our brands have challenged their category’s boundaries: by embodying the Ivy League’s progressive mindset for Gant, by redefining notions of male & female wardrobes for The Kooples, by bringing nature to the city for Aigle, by providing products adapted to all players’ game levels for Tecnifibre, by connecting cultures beyond style for Lacoste.
FRENCH — NATURE AS CULTURE — TECHNICITY — SUSTAINABLE — FRENCH — NATURE AS CULTURE — TECHNICITY — SUSTAINABLE —
CURIOSITY — SPORTSWEAR — COMMUNITY — SHIRTS — CURIOSITY — SPORTSWEAR — COMMUNITY — SHIRTS —
ICON — COLLECTIVE — ELEGANCE — CULTURES — ICON — COLLECTIVE — ELEGANCE — CULTURES —
ELEGANCE — PERFORMANCE — PLAYERS — PREMIUM — ELEGANCE — PERFORMANCE — PLAYERS — PREMIUM —
