to learn more about The Kooples universe
READY FOR THE NEW KOOPLES
Founded in 2008 by the Elicha brothers, The Kooples built its success and notoriety on a strong DNA – rock culture, tailoring know-how, Parisian nights – and on an unprecedented “accessible luxury” positioning for the time. An entire generation immediately identified with this narrative and dressed in these pieces with rigorous cuts and meticulous details, embodied by couples with strong personalities.
01. © Archive The Kooples 02. © Archive The Kooples
SHARP SLEEK ECLECTIC SEXY
A decade and 350 points of sale later, The Kooples was bought MF Brands Group. Marie Schott, ex-CEO of Etam and founder of AnaShaf, is called in 2021 by the Group to write this second chapter of The Kooples history and Capucine Safyurtlu, ex-editor at Numéro and Vogue Paris, joins her as Creative Director. The challenge? Reinventing the accessible luxury of the 2020s and “resetting” a brand whose notoriety capital and goodwill have remained very strong.
First incarnations of The Kooples’ renewal:
- the Winter 2022 collection, a sharp, sleek and sexy fashion statement that takes the brand’s fundamentals and reinvents them with radicality
- the new digital flagship thekooples.com
- the brand’s first global flagship, which will soon open at 93 Avenue des Champs-Élysées and house the first edition of The Kooples Art Prize
THE KOOPLES BAGS
Launched in 2017 and co-designed with Emily Ratajkowski for Emily bag, The Kooples handbag collection embodies the essence of the brand.
The Kooples is committed to participate in the development of a more sustainable and responsible fashion. Extend the life of its products and build the first steps of a circular economy. Second Love is The Kooples’ second-hand clothing and accessories buying and resale platform.
You loved them, you took care of them, it is time to offer them a new life!
- Africa / Middle East
- Latin America
- North America
- Asia / Asia Pacific
The Kooples Europe Explore
The Kooples Africa / Middle East Explore
The Kooples Asia / Asia Pacific Explore
The Kooples North America Explore
The Kooples Latin America