Gant Presents Fall/Winter 2025 Campaign – The Gant Look American

American sportswear brand Gant introduces its Fall/Winter 2025 campaign, framed within the storied walls of a New York City restaurant institution. Captured through the lens of a diverse cast, the campaign follows a day-in- the-life narrative, where a familiar, lived in space becomes the backdrop for connection, personality and effortless style embodied by the Gant Look.

The cast includes Ali Latif, a model, musician, and actor; Anne V, model and actress known for her enduring legacy across the fashion world; Jason Jules, British author of Black Ivy: A Revolt in Style and co-curator of Gant’s 2023 Archive exhibition; and longtime collaborator Albert Muzquiz.
 
Photographed by James Harvey-Kelly, the campaign reflects the tactile, grounded aesthetic of the Fall/Winter 2025 collection – a season where timeless American sportswear meets the spirit of the outdoors. Drawing from Gant’s rich archive, the collection balances form and function with depth and warmth, capturing the transition from city to nature with quiet sophistication.

For men, the collection explores bold collegiate graphics, textural layering, and clean silhouettes in rich seasonal hues – Mahogany Brown, Moss Green, and Taupe. Pieces include a worn-in leather shearling jacket, a suede rodeo shirt with coordinating jeans, a herringbone suit, and a double-decker nubuck jacket. For women, the collection reimagines preppy staples through a more feminine lens, with polished details and versatile styling. Hero pieces include a contrast-collar wool jacket, a suede barn coat, a denim shirt with low-rise jeans, and classic shirting elevated by key prints: houndstooth, shirting stripes, paisleys, and a standout Fauna motif.
 
The Fall/Winter 2025 collection will launch globally on September 4th and will be available in Gant stores and online. Select elevated pieces, featuring Italianmade tailoring, premium outerwear, and exclusive accessories crafted in collaboration with Pendleton Woolen Mills, will be offered in limited quantities through premier global partners including Antonia (Milan), Printemps (Paris), and KaDeWe (Berlin).