Aigle reinvents its logo

AIGLE proudly presents an updated version of its logo, which places the eagle at the center of its visual identity. ​

This new element, designed by the Parisian agency Sid Lee, frees the eagle from its circle. With its wings spread, it symbolizes the spirit of freedom and adventure of our brand. This graceful eagle, which will appear on the spring-summer 2025 collections, embodies the mission of the brand: to encourage everyone to enjoy the outdoors in all weathers. ​

 

“The time has come to claim our connection to nature and to embody this freedom, this surpassing that the bird represents.” – Valérie Dassier, CEO AIGLE

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