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Gant and Château de Théoule unveil exclusive summer getaway at La Plage Blanche

American sportswear brand Gant is teaming up with the five-star hotel Château de Théoule and its beachside retreat, La Plage Blanche, to bring its Spring/ Summer 2025 campaign to life on the iconic French Riviera.
 
This partnership sets the stage for Gant’s ‘Summer Getaway’ – a seamless fusion of contemporary coastal living and timeless style, reimagined as an immersive experience.

As a part of Gant’s Spring/Summer 2025 campaign, Summer Getaway explores occasion wear, casual attire, and beachwear through vibrant storytelling
moments set in Montauk.
 
This partnership with Château de Théoule brings that narrative to life on the Riviera, blending Gant’s signature aesthetics with the ease and energy of coastal living. Guests can explore and shop select pieces on site—from curated high-summer apparel to exclusive beach towels.
 
Set along the pristine coastline of Théoule-sur-Mer, overlooking the bay of Cannes, La Plage Blanche represents a new era of refined beachside living. With its
idyllic setting, Mediterranean cuisine, and effortless elegance, it offers the perfect backdrop for a brand experience that captures the spirit of summer

We see this collaboration as an opportunity to connect more deeply with our audience through experience,” says Fredrik Malm, EVP of Global Commercial, Brand
& Product at Gant. “La Plage Blanche reflects the effortless sophistication and relaxed energy that define Gant’s summer lifestyle.”
 
The experience showcases exclusive elements of the local culture, ranging from curated books and beach games to personalized moments crafted for
beachgoers,whether lounging under the sun or enjoying an aperitif by the sea.
 
“This partnership is a celebration of shared values—timeless style, heritage, and a life well lived,” says a Château de Théoule spokesperson. “Together with Gant,
we’ve crafted an experience at La Plage Blanche for those who value quality, ease, and quiet elegance.”

The brand takeover at La Plage Blanche will be open to the public from May 22nd until October 2025.
 
Address
55 Av. de Lérins,
06590 Théoule-sur-Mer,
France