It showcases a refined version of the brand’s cutting-edge new retail concept, customized to reflect its rich heritage and future vision.
Located in the heart of London’s renowned West End since 2016, GANT Regent Street is a masterpiece of design, serving as both a brand statement and a commercial powerhouse.
The layout integrates a range of elevated features, including a dedicated space for premium clienteling, creating an exclusive environment for personalized service.
The store also includes a stand-alone shoe destination, offering a carefully curated selection of footwear and an upgraded shirt presentation on the entrance floor, cementing GANT’s legacy as a shirtmaker since 1949.
”The reopening of our London flagship marks an important milestone for the brand and kicks off a global initiative to elevate our retail experience,” says GANT CEO Patrik Söderström.
”This space is more than just a store; it’s an immersive reflection of our heritage, our future, and our commitment to craftsmanship, innovation, and our global community — all delivered through a distinctly premium experience.”
GANT Regent Street offers an expansive and versatile retail layout for consumers across two floors, featuring both menswear and womenswear. The store’s interior details reflect a sophisticated color palette of earthy brown and matte green tones, complemented by brass accents.
The design takes inspiration from the timeless charm of libraries, seamlessly blending rich walnut and honey-stained oak fixtures while combining elements of contemporary and classic design that evoke the spirit of American collegiate style, with subtle nods to GANT’s rich history.
With this reopening, GANT blends heritage with innovation to redefine the shopping experience on London’s iconic retail destination.
GANT EVP Global Commercial, Brand & Product Fredrik Malm adds, “We’re thrilled to reopen our Regent Street flagship store. Thoughtfully designed and deeply rooted in our heritage, every element of the space reflects the brand’s continued evolution and future vision. The result is a destination that unites our signature style—timeless yet contemporary—with elevated service and a refined environment that reflects who we are today and where we’re headed.”
The Regent Street store will open to the public on May 29th.
Address
GANT
184-186 Regent St.
London W1B 5TW
