Gilles Lebret, appointed EVP Technology, Data & Transformation Lacoste and MF Brands Group

Lacoste announces the appointment of Gilles Lebret as Executive Vice-President Technology, Data & Transformation of Lacoste and MF Brands Group. He also joins the Lacoste Executive Committee.

Gilles Lebret, 48, has been appointed EVP Technology, Data & Transformation to accelerate the transformation of Lacoste and the other brands of the MF Brands Group (The Kooples, Gant, Tecnifibre, Aigle) and to continue the structuring of the Group.

His mission is to support the long-term transformation strategy by providing Lacoste and MF Brands Group with the necessary driving forces and technological tools, thus putting his expertise at the service of the digitalization and agility of the organization. He also joins the Executive Committee of Lacoste.

Thierry Guibert, CEO of MF Brands Group and Lacoste is delighted with this appointment: “I am delighted to see Gilles Lebret join the Group. His solid experience in the transformation and management of large-scale projects, his in-depth knowledge of back offices and the supply chain, as well as the deployment of ERP systems, will be important assets in his new missions.”

A graduate of École Centrale Paris, Gilles Lebret worked for more than ten years in IT and Operations in international groups such as Price Waterhouse, Henkel, Cadbury Schweppes and Orangina, particularly in Europe, Africa and the Middle East.

He then spent more than thirteen years in various executive positions in the transformation of back offices, customer experience and supply chain for the Tarkett group, one of the world leaders in floor coverings and sports surfaces.