Lacoste unveils its new brand campaign

Lacoste unveils its new brand campaign, inspired by the diverse Lacoste community

This new brand campaign features the power of the crocodile. It unites as much as it allows everyone to express their differences.

The new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile.

The crocodile stands at the rallying point that unites us at the crossroads of cultures, generations and styles.