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Taylor Zakhar Perez becomes underwear ambassador for Lacoste

This year, American actor Taylor Zakhar Perez, a defining figure of his generation, takes on the role of Lacoste underwear ambassador. The result? An intimate campaign captured in the heart of Paris.

Taylor Zakhar Perez was among the prominent guests on the front row of the Lacoste Spring-Summer 2025 fashion show. At 33, the rising film star showcases his versatility by stepping into the role of underwear ambassador. Open-minded and forward-thinking, he embodies values dear to the brand, such as generosity, respect for others, and boldness.

 

“It’s an honor to join Lacoste as an ambassador. I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.” — Taylor Zakhar Perez

 

Born in Chicago, Taylor Zakhar Perez grew up in Indiana. After competing as a high-level swimmer, he went on to study Spanish and cultural studies, with a focus on television and film. He gradually made a name for himself on both the small and big screens, taking on roles that cemented his charisma and recognition.

 

One standout role was Alex Claremont-Diaz in Red, White & Royal Blue, a film nominated for Emmys and honored with a GLAAD Award*, which celebrate LGBTQIA+ representation. As an ambassador for the 30th SAG Awards, he used his platform to advocate for open-mindedness.

Paris, 18th arrondissement. It was here, in a setting of herringbone parquet floors and an antique fireplace, that Lacoste’s new underwear campaign was brought to life. Behind the lens? Belgian photographer Quentin de Briey, celebrated in the fashion world for his raw, sincere imagery. For Lacoste, he played with light and shadow to create textured, intimate visuals.

 

Crafted to feel like stolen moments, the campaign also includes video content produced by Air Afrique, a collective and cultural platform dedicated to the arts. Styled by Jason Bolden, Taylor Zakhar Perez appears as charismatic as he is genuine—an exciting start to a long-term collaboration that will extend across Lacoste’s fashion and sports events.

 

*American awards ceremony honoring media and individuals who positively represent the LGBTQIA+ community.