MF Brands Group announces the appointment of Valérie Dassier as CEO of the Aigle brand.

Valérie Dassier will be responsible for supporting the brand’s development in France and internationally, while promoting the unique French know-how and expertise of the outdoor brand acquired by MF Brands Group in 2003. She will also be responsible for strengthening the distribution channels, including digital, and pursuing the product strategy around collections that combine functionality, style and creativity.

This, while respecting the strong responsible commitment of Aigle, particularly as a Purpose Driven company.


For Thierry Guibert, CEO of MF Brands Group: “I am delighted with the arrival of Valérie Dassier at the head of the Aigle brand. Valérie is a bold entrepreneur, an expert in fashion, retail and digital, who has successfully led several transformations. Valérie Dassier has everything the brand needs to perpetuate its unique know-how, pursue its development and meet its social and environmental commitments. I would like to thank Sandrine Conseiller for her commitment to the Group and the brand and I wish her every success in her new projects.”


Valérie Dassier (EDHEC), began her career with the LVMH group, at Le Bon Marché, where she held various positions between 1996 and 2006 in buying, sales and project management. She then embarked on an entrepreneurial adventure and created the first online concept store for home decoration. In 2009, she took the reins of Marketing and Digital for Comptoir des Cotonniers and Princesse tam.tam. In 2016, she returned to the LVMH group and became Chief Digital & Customer Officer of Kenzo. In 2018, she was appointed Deputy Managing Director of IKKS where she led the transformation of the Brand and the Product.